This post is sponsored by RoC

Yay for Ellen Degeneres! When she brought up actress Helen Mirren’s age during an interview earlier this year (Helen will be 73 in July, and doesn’t hesitate to say it), Ellen gushed to Helen, “You look GREAT!”

Ellen left off three little words from her statement to Helen, that too many of us would fail to omit if we were lucky enough to have a conversation with the great actress. Those three words are: “…for your age.” Undoubtedly, Helen, like countless other women, has gotten the backhanded compliment, “You look great for your age,” countless times over the years. I sure have!

Now in her 50s, Ellen well might have paid close attention to an exceptional consciousness-raising campaign by RoC Skincare, called #ForYourAge, that aims to get us all to think twice before ever again using the expression with a compliment. As women age, this seeming praise can have a far greater impact on a woman’s self image and how she defines her beauty than can be seen on the surface.

A whopping 82 percent of women aged 40+ have been told they look great “for their age” in the last year, according to the nationwide RoC #ForYourAge survey. In fact, women received this backhanded compliment an average of every six weeks in the past year, the survey revealed.

A majority of women surveyed said they’d rather not get a compliment at all than hear one paired with the three little words “for your age”;  nearly one in four women feel it would be worse to admit their age to everyone they know than their salary, and 87 percent of women agree that society expects women to act their age, but look younger.

Thandie Newton, the award-winning British actress and RoC campaign ambassador, reported she’s heard “for your age” many times as she’s been getting older, and she’s almost three decades younger than Helen. “It’s made me feel disappointed and I hate it,”  said Thandie, who appears in Westworld, the popular science fiction series. “When you say ‘you look good for your age,’ you’re immediately boxing someone in. We should instead be liberating each other. Let’s give a compliment fully,” Thandie stressed.

I encourage you to watch Thandie’s short, inspirational video for RoC, and to join the #ForYourAge movement by vowing to think twice before using the expression again. Also, make sure to gently tell anyone who uses it with you that you’d prefer they didn’t!

 

This post is sponsored by goPure Beauty

Whether you buy a $10 eye cream at Walgreens or a $120 moisturizer at Macy’s, you can bet that the  pretty packaging and the glitzy advertising account for a big chunk of the price. Mass and class beauty brands spend oodles on bottles and boxes beckoning you to buy them, and on ads designed to lure you into the store in the first place. These over-the-top expenses are part of the price tag.  That’s a deep, dark beauty industry secret!

It’s about time someone formulated an exceptional skincare collection with the most potent, active ingredients for aging skin, minus the snazzy packaging and gargantuan advertising budgets. And, at the lowest possible prices. Someone has! Erin Driess sold big brand beauty products online for years, but wanted to satisfy her customers’ repeated requests for a high-quality skincare line, at super affordable prices. goPure Beauty was born, and women from Florida to Oregon are loving what its serums, moisturizers, creams, and gels are doing for their skin, at prices they can’t believe!   

>> Click here to try goPure Beauty!

“I have had this system for only a few weeks and am already seeing a difference in my skin. I am 54 and nobody can believe it. The appearance of fine lines on my forehead and between my eyes are diminishing. I have had discoloration on my neck and I am already seeing a change in how that looks as well.  You have a devoted customer now,” wrote Linda from Allentown, PA.

Complete Anti-Wrinkle Power Trio

The goPure Beauty “system” Linda adores features skincare serums with some of the most powerful ingredients in the industry: Retinol, Hyaluronic Acid and Vitamin C.  Its Vitamin C Serum includes an extract of the rare Kakadu plum, from Northern Australia, that contains more than 100 times the Vitamin C of an average orange.  Its Hyaluronic Acid Serum is designed to deeply hydrate these skin, and contains a plant-derived extract that mimics the effects of Hyaluronic Acid naturally produced in our tissues. And, the main ingredient in the goPure Retinol Serum is a Retinoid that has been shown to reduce the appearance of wrinkles and fine lines, and is far less prone to cause irritation than traditional Retinol.

>> Click here to try goPure Beauty!

Although Erin explains that each woman will experience different results, she says that “together, these serums are a complete skin care power trio for women over 40, created by one of the top independent professional laboratories in the business that formulates for some of the best known, prestige skin care brands and dermatologists.” Erin asked the U.S. lab to develop highly effective formulas, with proven active ingredients, and she made sure to eliminate unnecessary expenses by using simple, but sturdy, packaging that still keeps the products stable. When you buy goPure products directly online, you’re paying the same price stores would pay, but without their exorbitant 100 percent markup. That’s right. The department store paid about $75 for a serum they sell to you for $150.  

Other exceptional products in the goPure collection include Microdermabrasion Resurfacing Exfoliator Cream with natural enzymes to lift dead skin cells and reveal beautiful, glowing skin; All Day Facial Moisturizing Cream with Vitamin C to infuse your skin with nutrient rich Jojoba Oil, Shea Butter and Green Tea and keep it deeply hydrated throughout the day, and Pure Vitamin C Cleanser, a natural and gentle formula with nourishing herbal and antioxidant ingredients to remove pore-clogging toxins and leave your skin feeling hydrated and fresh.

It’s Called goPure Because It Is  

What’s more, the goPure beauty line absolutely doesn’t have parabens, artificial fragrances, propylene glycol, hydroquinone, formaldehyde, SLS, or dyes. “We guarantee that our products are the highest purity possible,” Erin stresses. 

Erin also wants to make it easy for every woman to choose the best products for her skin, so she’s put together sets of complementary products that work well together.  But whatever you choose, from a single product to the most comprehensive Premium Youth Glow Skin Care System featuring 10 products, you’ll be astounded and thrilled by the sensible prices. Plus, you order when you want. goPure never autoships or autobills.

“I ordered the kit with Vitamin C Cleanser, Serum and Moisturizer, Hyaluronic Acid and Eye Gel. I am on my second order now and I added the Retinol Duo.  I have NEVER been happier! As an aesthetician, I have used soooooo much in my life, from the cheapest to the most expensive, and believe me when I say this product delivers!!!” wrote Michelle Herrera from Texas.

When you sign up to become a member of the goPure Club (it’s free), you’ll receive notifications about special sales and private offers. The company often gives customers a chance to review upcoming products and provide feedback, and to win great gifts.

GoPure provides free shipping on all U.S. orders over $29. And, it stands so firmly behind its products, that it offers a three-month, 100 percent satisfaction guarantee. There’s not a single risk in trying goPure.

Enter Code: FABOVERFIFTY for a 20% discount on already great prices.  Offer good until Friday, May 25th.

goPure Beauty: Great Skin Care Ingredients, Not Overpriced Hype

This is a “sponsored post.” Liz Earle compensated FOF with an advertising sponsorship to write it. Regardless, we only recommend products or services that we believe will be helpful for our readers. All insights and expressed opinions are our own. —Geri Brin
Funny how I remember snippets of advice my mom gave me here and there when I was a teenager, like never to wash my face with soap. “It will dry out your skin,” she told me in no uncertain terms. Heeding her words of wisdom from that day forward, I’ve used countless cleansing lotions, creams and gels on my face–drugstore to prestige brands–but never stayed faithful to a single one.  

When Liz Earle recently asked if I’d try its Cleanse & Polish Hot Cloth Cleanser, I eagerly accepted the offer. Although I’d never heard of the product, it’s become a big cult brand across the pond since it was formulated 23 years ago by Liz and her good friend, Kim. They had just become mothers, moved from London to the Isle of Wight in the countryside, and set out to create a cleanser that would work on Liz’s sensitive, eczema-prone skin as well as on Kim’s oily skin.   (more…)

Just because you’ll be going to a string of glittery holiday parties doesn’t mean your makeup should be glittery, too.

That look may be cute on a 20-something, but about the only thing it will do for a FOFace is make it look like a clown. Take it from Tricia Cusden, who knows a thing or two about making up older faces, at holiday time and throughout the year.  Not only is this fab-looking Englishwoman over 50; she created a cosmetics collection precisely formulated to benefit the older face, after endlessly searching the stores for suitable colors, textures and consistencies.
Makeup IS NOT created for aging skin that’s dry, uneven, mottled, and sagging. It’s developed for the fully hydrated, toned and taut skin of 20 to 40 year olds. So, when we apply the makeup designed for younger women, it typically cakes up in our fine lines, creases and wrinkles; dries out our skin even more, and the colors are either too bright or too dull. (more…)

On my 36th birthday last week, I received a gift in the cutest cardboard box I’ve ever seen, with adorably sketched beauty products on the outside. From the looks of it, I just knew something great would be inside. I wasn’t wrong!  

A gift from my mom, this was my first month’s delivery from a beauty subscription service called Bless Box.  

When I opened the package, the contents kept spilling out since it was jam-packed with goodies. Each month’s Bless Box has a theme, and this month’s is Shades of Fall. It included five amazing Maybelline mini eyeshadow palettes, each one with six rich autumnal shades. Some are even shiny and sparkly, just in time for the holidays. A mascara promises to make my eyelashes bigger and bolder; a new Essie product will strengthen and color my nails, and a long-last “matte ink” will make my lips irresistible. There’s also a cute eye mask for my beauty sleep; a super hydrating mask; warming mineral bath, blush papers and more!

This amazing gift made me curious about its creator, so I did a little investigating and found out that Bless Box was launched by beautiful and talented Sazan Hendrix, a popular fashion and beauty blogger. When Sazan decided to make a surprise appearance at the wedding of one her big fans, she presented the bride with a box filled with an assortment of her favorite products. The reaction was overwhelming, not just from the bride, but from many of the guests, who oohed and aahed over all the gifts inside.

(more…)

If I gathered all the makeup I’ve bought over the decades, it would resemble a small mountain. And, to think of the money I wasted on foundations, lipsticks, eye shadows and blushes that I tossed out because I discovered they weren’t the right colors, textures or consistencies after using them a few times.

Makeup IS NOT created for aging skin that’s dry, uneven, mottled, and sagging. It’s developed for the fully hydrated, toned and taut skin of 20 to 40 year olds. So, when I applied the makeup designed for younger women, it caked up in my fine lines, creases and wrinkles; dried out my skin even more, and the colors were either too bright or too dull.

Happily, Tricia Cusden was thinking much the same thing across the pond in England, and she set out to create a cosmetics collection precisely formulated to benefit the older face.

(more…)

If you crave the voluminous and vibrant hair you once took for granted, this exciting giveaway is just for you! 5 lucky ladies will win the game-changing Hair Volumizing System by VOLAIRE.

Typical volumizers may weigh down your hair by coating the strands to make them thicker. Exclusive VOLAIRE AirWeight Technology combines nourishing ingredients with unique,  positively charged microspheres that literally attach to each negatively charged hair shaft to create more space between individual strands for beautiful, weightless volume.

It’s not magic. It’s science. And it works. (more…)