Carla Beach
The meaning of life is to find your gift. The purpose of life is to give it away.
—Pablo Picasso
Tell us about your background.
I was born and raised in the San Francisco Bay Area, but I’ve also lived on the East Coast, in Central Texas, San Diego and currently in Los Angeles. I’m a wife of 30+ years, mother of three beautiful, grown daughters and proud grandmother of two.
Prior to becoming a coach, I spent 20 years creating dynamic change in the world as a community activist. I addressed issues ranging from environmental protection and public education to teen/youth development, usually taking a leadership role in community or non-profit organizations. I was especially active in forging partnerships between non-profits, local government agencies, churches and businesses to create positive impacts for the communities in which I’ve lived.
What brought you to coaching?
It was a life-changing event that gave me the psychic push that turned me toward coaching. My husband was diagnosed with cancer in early 2008. While I had toyed with the idea of becoming a coach for a few years, this shocking news somehow gave me an imperative to pursue this course. That spring I began my training with Coaches Training Institute (CTI) and immediately continued with their Certification process. By June of the following year I completed my written and oral exams and received my CPCC Certificate.
Over the course of that year and a half my husband recovered from his bout with cancer. However, the irony of the situation was not lost on me when exactly one year after my husband’s diagnosis—as I was mid-way through my Certification training—I, too, was diagnosed with cancer. I finished my last course of chemo just days before my Certification “finals.”
So how do all of those events connect and what are the lessons learned for me? I guess I have a deep “in the bones” understanding of how impactful coaching can be in a person’s life. An essential part of training to become a coach includes being coached yourself; and I had coaching every step of the way through some very dark times. I understand that a coach cannot fix the unfixable, but can be there to witness, support, challenge, encourage, comfort, communicate 
and celebrate any event—from the most mundane to the terribly tragic. And there’s great value in that.
Are there any particular life experiences which inform your coaching?
Besides the health challenges that I’ve mentioned above, I would have to include all the moves I’ve made as an adult, many of them trans-continental. I’ve helped my daughters through unthinkable transitions—leaving friends behind and struggling to find their places in unfamiliar territory. I’ve learned how to “create community” in each new place that we’ve lived, and how a new perspective can have a positive impact on a place. I think I’ve also learned that no matter how dark the night, there is always a sunrise coming soon and that we gain strength by allowing ourselves to bathe in that new light. All of those lessons are reflected in the manner in which I coach.
I believe we all have had a Lady Godiva in our lives—someone who championed us when we needed it most.
What is your mission as a coach?
My mission is to help my clients:
- Tap into their courage when they take the leap to make their dreams come true
- Move fearlessly toward their goals
- Create clarity around the issues and challenges they face
- Summon their strength when they stumble
- Celebrate the successes they achieve
What kind of client do you most enjoy working with?
I enjoy clients who are working toward a dream and willing to take on challenges.
Sometimes that dream is just out of range of their vision—they know it’s there but they just haven’t quite figured out what it is yet. The process of discovery—discerning what is really important and what can be let go of—is exciting to watch.
Sometimes people get stuck in a life situation that they know isn’t working for them, but they haven’t quite figured out how to make a change. It’s that point when they decide that they are ready to leap—but need a little help to take the first step… That’s when I love to coach.
I understand that change doesn’t really happen in one big leap. It’s a process of baby steps that moves us from one place to another. As a coach, I can offer perspective on that process. At the moment when a client thinks they’ve hit a wall and they are never going to achieve their dreams is when I can remind them of all those baby steps that they’ve already taken, and how far they’ve already come. So a moment of frustration can become one of celebration and renewal.
Tell us about your workshops and presentations.
I have developed an inspirational workshop for women entitled The REAL Lady Godiva™. It begins with the life and legend of the 11th century Saxon noblewoman.
As the story goes, the people of Coventry were suffering under the excessive taxes imposed by Lady Godiva’s husband, the Earl of Coventry. She took pity on them, and appealed again and again to her husband to lighten their burden. As with many husbands, he grew tired of her requests, and said he would grant what she asked only if she would strip naked and ride through the town. Of course, she did exactly that. She put her bare bottom on a horse and rode through the marketplace for the benefit of others. The result was that the Earl did abolish the taxes and the impact on the townspeople was profound.
I believe we all have had a Lady Godiva in our lives—someone who championed us when we needed it most. I know I have!
The workshop takes participants on a journey of remembrance and discovery where they reconnect with the powerful influences in their lives. It is an expedition of envisioning a future where they are using their natural gifts, strengths and skills to create positive change in their world. It is brainstorming and action planning to propel them from awareness into activity. And finally, it is a homecoming to the present with a deeper understanding of the legacies we all receive and pass on to others.
Another way to describe this process is The REAL Lady Godiva Principle™:
- Recognize the person who impacted your life
- Envision how gratitude for that gift will impact the world
- Activate your vision
- Leave a legacy
The workshop is appropriate for groups sized from 15 to 150 participants. It can be presented as a half-day activity (e.g. for an organizational annual meeting) or a full-day retreat—or just about anything in between. The REAL Lady Godiva™ Workshop is an unforgettable event.
Where and how often do you meet with your clients?
I coach by phone or by Skype. The exact arrangements are flexible depending on the clients’ needs and the compatibility of our schedules.
Additionally, I offer complimentary initial consultations.
What is the most important thing a new client should know about you as their coach?
I bring a wealth of life experience to the table when I coach; however, I know that I have not walked in your shoes. Your life is uniquely yours, and as your coach I focus only on what is important to you. I am willing to walk with you on your journey. I consider it an honor to share your confidences and I am humbled by the trust you place in me.